The CW has issued a press release about the ratings for the Jan. 29, 2009 episode of Smallville, "Power," and its performance in several key demographics.
Here is the press release. Thanks to Jana for sending it along!
THE CW SCORES STRONG THURSDAY AS “SMALLVILLE” GROWS AND “SUPERNATURAL” HITS SEASON HIGHS
The CW Delivers Best Thursday of Season in Young Women and Second Best Thursday in Adults 18-49
SUPERNATURAL Scores Season Highs with Women and Best Since Its Season Premiere in Adults and Viewers
SMALLVILLE Builds Week to Week in Key Demos
January 30, 2009 (Burbank, CA) – Against a special Thursday “American Idol” and an original episode of “CSI,” The CW scored one of its best Thursdays of the season, matching the season’s best Thursday with women 18-34 (1.5/4) and matching the second best among adults 18-49 (1.7/4), according to Live Plus Same Day Nielsen ratings for Thursday, January 29, 2009. The CW registered its largest Thursday audience (3.9mil) since 10/30/08.
Facing an original “CSI,” SUPERNATURAL climbed to season highs in women 18-34 (1.7/4) and women 18-49 (1.7/4), and posted its largest audience (3.6 million), and best adults 18-34 (1.5/4) and adults 18-49 (1.6/4) ratings since its season premiere.
SMALLVILLE built over last week’s original telecast by 7% in adults 18-34 (1.5/4), 40% in women 18-34 (1.4/4), 6% in adults 18-49 (1.7/5) and 8% in total viewers (4.2mil).
Compared to the same night a year ago (1/31/08), The CW’s Thursday improved 7% in adults 18-34 (1.5/4), 21% in adults 18-49 (1.7/5) and 12% in total viewers (3.9mil).
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