THE
CW'S "SMALLVILLE" AND "SUPERNATURAL" POST
WEEK-TO-WEEK GAINS AGAINST TOUGH THURSDAY COMPETITION
October
13, 2006 (Burbank, CA) - Both of The CW's Thursday dramas,
"Smallville" and "Supernatural," delivered
week-to-week growth in viewers and key demos despite facing
increasingly tougher Thursday competition, according to preliminary
live plus same day Nielsen ratings for Thursday, Oct. 12.
Compared to last week, "Smallville" gained 9% in
adults 18-34 (2.5/8), 10% in adults 18-49 (2.2/6), 33% in
women 18-34 (2.4/7), 11% in women 18-49 (2.0/5) and 9% in
viewers (4.9million). "Smallville" hit its season
best performance in women 18-34.
"Supernatural"
posted increases over last week of 7% in adults 18-49 (1.6/4),
6% in women 18-34 (1.8/4), 14% in women 18-49 (1.6/4) and
11% in viewers (3.70mil).
The CW's Thursday line-up of "Smallville" and "Supernatural"
mark a considerable improvement over UPN's Thursday night
from a year ago, with increases of 11% in adults 18-34 (2.1/6),
12% in adults 18-49 (1.9/5), 50% in men 18-34 (2.1/6) and
58% in men 18-49.