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TV
Guide's Roush: Smallville Is "Still A Powerful
Brand Name And Franchise" When
a fan of Supernatural asked TV Guide's Matt Roush
why it seems Smallville has been getting more promotion
than Supernatural is, he explained the importance Smallville
has in the new CW line-up.
"I'd
be lying if I said I'd paid the slightest bit of attention to
the CW's marketing lately, and I'd also be lying if I expressed
surprise that Supernatural was taking a backseat to the
more established shows on the schedule," Roush said in
his September
11 column. "This new network is being launched on the
backs of many shows that were brought along from either the
WB or UPN because of their promotability, none more so than
Smallville. (Well, maybe 7th Heaven, but that's another
story.) Smallville may be a season or two away from its
endgame, but it's still a powerful brand name and franchise,
and the CW is exploiting that to help get its Thursday lineup
established. If that makes it look like the CW is taking Supernatural
for granted, it's probably not far from the truth. Supernatural
is a great fit with Smallville, and what worked last
season is will likely work again this year, even with stiffer
competition in the 9 pm/ET time period. If things go well, Supernatural
will be a key show of the CW's future, but for now, Smallville
is the show of its present, at least where Thursday is concerned."
TV
Guide's Roush: Smallville Is "Still A Powerful
Brand Name And Franchise"