THE
WB THURSDAY KEEPS GETTING BETTER AS IT ACHIEVES ITS BEST RATINGS
OF THE SEASON AMONG WOMEN 18-34, WOMEN 12-34 AND FEMALE TEENS
Burbank,
CA - October 28, 2005
“EVERWOOD”
REACHES SEASON HIGHS IN PERSONS 12-34, WOMEN 18-34, WOMEN
12-34, TEENS AND FEMALE TEENS
“EVERWOOD”
IMPROVES ITS TIME PERIOD COMPARED TO THE SAME WEEK LAST SEASON
IN EVERY KEY DEMO INCLUDING +40% IN ADULTS 18-34, +78% IN
PERSONS 12-34, +86% IN ADULTS 18-49 AND +154% IN TOTAL VIEWERS
“SMALLVILLE”
CONTINUES ITS TIME PERIOD DOMINANCE AMONG YOUNG MEN, WINNING
ITS TIME PERIOD WITH #1 RANKS IN MEN 18-34 AND MEN 12-34 AND
#2 FINISHES IN ADULTS 18-34, PERSONS 12-34, ADULTS 18-49,
WOMEN 18-34, WOMEN 12-34 AND MEN 18-49
“SMALLVILLE”
ONCE AGAIN SCORES THE BEST RATINGS FOR THE TIME PERIOD IN
WB HISTORY AMONG ADULTS 18-34 AND MEN 18-34 AND ACHIEVES SEASON
BESTS IN ALL 18-34 DEMOS, WOMEN 12-34 AND FEMALE TEENS, WHILE
SCORING TREMENDOUS GAINS FOR ITS TIME PERIOD COMPARED TO THE
PARALLEL WEEK LAST YEAR INCLUDING +107% AMONG ADULTS 18-34
The
WB's Thursday duo of SMALLVILLE and EVERWOOD continues to
build on its ultra-successful season as television's best
scheduling move. The night, which has been an undeniable winner
this television season, achieved its season-high ratings among
women 18-34 (2.3/6), women 12-34 (2.5/7) and female teens
(3.1/10).
EVERWOOD
achieved its season-high level in ratings among persons 12-34
(1.6/5), women 18-34 (2.0/5), women 12-34 (2.2/6), teens (2.0/6)
and female teens (2.9/9). EVERWOOD improved its time period
over the same week last season in every key demo, including
+40% in adults 18-34 (1.4/4), +78% in persons 12-34 (1.6/5),
+86% in adults 18-49 (1.3/3), +233% in teens (2.0/6) and +154%
in total viewers (3.9 million). SMALLVILLE again certified
its dominance among young men at 8 p.m. on Thursdays as it
finished #1 its time period in men 18-34 (3.5/12) and men
12-34 (3.2/11) for the fifth time in as many weeks this season.
SMALLVILLE also placed #2 in its time period among adults
18-34 (3.1/10), adults 18-49 (2.6/7), persons 12-34 (3.0/9),
women 18-34 (2.7/8), women 12-34 (2.8/8) and men 18-49 (2.8/8).
SMALLVILLE's ratings in adults 18-34 and men 18-34 were once
again the highest in the time period in network history and
its scores in persons 12-34 and adults 18-49 were the second
strongest in network history.
Just
like its lead-out SMALLVILLE scored at its highest levels
this season with its best ratings of the season among adults
18-34 (3.1/10), women 18-34 (2.7/8), men 18-34 (3.5/12), women
12-34 (2.8/8) and female teens (3.2/10). SMALLVILLE's year-to-year
gains for its time period continue to be humongous. It scored
tremendous growth in all key demos compared to the same week
last year including +107% in adults 18-34 (3.1/10), +192%
in men 18-34 (3.5/12), +88% in persons 12-34 (3.0/9), +73%
in adults 18-49 (2.6/7) and +77% in total viewers (5.8 million).
For
the night, The WB Thursday was #2 among men 12-34 (2.1/7),
#3 in adults 18-34 (2.2/7), persons 12-34 (2.3/7), men 18-34
(2.1/7), women 12-34 (2.5/7) and men 18-49 (1.8/5). The night
achieved great gains over the same Thursday last season including
+69% in adults 18-34, +92% in persons 12-34, +73% in adults
18-49, +108% in teens and +101% in total viewers (4.8 million).
